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Google Analytics gives you detailed information about the traffic that comes to your website, this information is very useful to know who your target audience is (who comes to your website), to know which users buy your products, where they come from, which devices they use, age, gender, how many times they have visited your website, and a lot of data that helps to draw a marketing strategy and reach your target audience.
A good marketing strategy should not start without first collecting data on everything that happens on your website, the behaviour of users and above all correctly measure all the objectives, and this is where Google Analytics and Tag manager comes in.
